Pointe-Claire, QC, Monday, October 18, 2021 – Nadia D’Alessandro joins the Cielo Verde Québec Inc. team with over 15 years of experience in marketing communications, developing marketing and growth strategies across multiple sectors, including CPG, FMCG, alcohol, and regulated industries. Before joining Cielo Verde, Nadia spent the bulk of her career in the advertising agency sector at McCann Worldgroup, one of the largest ad agency networks in the world. Nadia led McCann Montreal’s most extensive CPG portfolio of national and global brands such as L’Oréal, Nespresso, CFA, and more. She brings a wealth of knowledge, rich expertise in mass consumer communications, and experience with regulated industries. Excited by the challenge of a young category, Nadia leads Cielo Verde’s marketing initiatives with a laser focus on combining consumer insights with market growth drivers. “Having someone with Nadia’s level of experience in both mass consumer products and regulated sectors is certainly a competitive advantage in this category. We are delighted to welcome her to the team,” Barry Laxer, CEO and Founder of Cielo Verde Inc.
About Cielo Verde Québec Inc.
Founded in 2021, Cielo Verde Québec Inc. is a privately held genetics company and licensed producer of premium quality-grade medicinal and recreational adult-use cannabis with one of Quebec’s most extensive growing facilities. With its two facilities, Pointe-Claire and Lachute, Cielo Verde has a yearly production capacity of approximately 10 tons spanning 100,000 square feet of indoor growing with another acre of outdoor cultivation capabilities. For more information, visit www.cieloverde.ca.