We recruit top talent to build cross-category expertise for a holistic approach to cannabis production. Meet the specialists, innovators, and artisans.
CEO and founder
Barry is a seasoned expert in manufacturing with 25 years of expertise in building mega-production line facilities from the ground up. He got the Cannabis bug after helping develop Cannara Biotech’s production facilities while serving as their COO and a principal investor. From there, he seized an opportunity to purchase Aurora Cannabis’s two fully modern Quebec facilities with a production capacity of roughly 20 tons. Barry embarked on the next chapter of his career. He succeeded in obtaining all the Health Canada licenses, including sales licenses for Cannabis 2.0 products, within three months of purchase. Barry recruited the top talent in horticultural and agricultural science and quality assurance. With profound respect for the benefits that cannabis provides, he and his team are championing the way to better, premium quality cannabis. His vision and passion are at the heart of the company’s operations.
VP Marketing & Communications
Nadia joins the Cielo Verde team with over 15 years of experience in marketing communications, developing marketing and growth strategies across multiple sectors, including consumer packaged goods (CPG), fast-moving consumer goods (FMCG), alcohol, and regulated industries. Before joining Cielo Verde, Nadia spent the bulk of her career in the advertising agency sector at McCann Worldgroup, one of the largest ad agency networks in the world. Nadia led McCann Montreal’s most extensive CPG portfolio of national and global brands such as L’Oréal, Nespresso, CFA, and more. She brings a wealth of knowledge, rich expertise in mass consumer communications, and experience with regulated industries. Excited by the challenge of a young category, Nadia leads Cielo Verde’s marketing initiatives with a laser focus on combining consumer insights with market growth drivers.
Alexandre comes to the Cielo Verde team with significant experience in horticulture and agronomy, including irrigation expertise in the art of cannabis cultivation. Passion brought him to Canada from France to follow his dream of working in the cannabis industry. Alexandre oversees both cultivation facilities and new research and development, ensuring all company policies and standard operating procedures.
Quality Assurance Manager
With a Master’s in Food Science and Agricultural Chemistry from McGill, Michael, a biochemistry major, brings multiple years of cannabis quality assurance experience to the Cielo Verde team, a rare find in this young cannabis category. Previously at Aurora Cannabis Inc. and later at Cannara Biotech, Michael began his career in the heavily regulated medicinal cannabis sector. His training in medicinal cannabis, biochemistry background, and experience in consumer cannabis is invaluable. Michael brings a robust wealth of knowledge and rigor to the Cielo Verde team from both spheres of the cannabis industry.
Fascinated by the art of cultivating plants to produce food and medicinal ingredients, Michel specializes in horticulture. As a cannabis cultivator, he prides himself on his extreme precision from propagation to harvest, trim and slow cure of carefully selected genetics with the highest level of quality control.